With a shift from our historical wartime narrative, the dawn of the technical age and a more proactive approach to marketing and donor recruitment, we began to forge our new identity
The 1940s brought a number of exciting discoveries for plasma, it was also a decade of unprecedented demand for blood, and the beginning of mobile blood banking
Advancements in refrigeration technology meant we could now store blood outside of the body for days. No longer needing to collect blood transfusions on demand during an operation, we could bank blood in advance
